It should not be surprising to hear that video accounts for a large amount of internet traffic in 2018. In fact, Cisco Systems Inc estimated that video will account for 80% of internet traffic by 2021. Thanks to its popularity, there are many YouTube statistics available to those looking to start a YouTube Channel. For your convenience, the reFocus Strategies team has compiled and generated this YouTube infographic to guide you in your YouTube Channel decision process.
YouTube Infographic – Updated 2018
Stats used in infographic
- Mobile devices account for more than 70% of all YouTube traffic. (Source: YouTube)
- In the US, 96% of teens use YouTube. (Source: Hootsuite)
- YouTube is the 2nd largest search engine in the world. (Source: Search Engine Journal)
- Available in 80 languages, 95% of viewers can access YouTube in their native language. (Source: YouTube)
- Higher video quality ranks higher: 320p ranks lower than 720p, and 4K ranks the highest. (Source: Spectrum Group Online)
- YouTube is available in more than 91 countries. (Source: YouTube)
- The average YouTube session lasts 40 minutes. (Source: Omnicore)
- Only 9% of small businesses use YouTube. (Source: Brandwatch)
- Users stream over 1 billion hours of content every day. (Source: Search Engine Journal)
- More than 300 hours of video are uploaded to YouTube every minute. (Source: Business of Apps)
