Our Creative Team

It’s incredibly exciting for us to know that you’re interested in getting to know more about who we are! They say business is not personal, but that doesn’t mean you’re not doing business with people. The people you do business with says a lot about you!

You probably have read, heard, or seen that we only work with companies we believe in. Our creative team is no different. We not only believe that our creative team is passionate about their work, we also believe that each member has the skills and determination necessary to complete any project the agency takes on. Get to know more about each of our creative team members below.

Alejandro, “Ale” – Digital Content & Engagement Director

Alejandro reFocus Strategies Staff Photo

Email: alejandro@refocusstrategies.com

Like most Millennials, I am tech savvy and social. There are few things I enjoy more than waking up, hopping on my phone, and scrolling through the latest tech news and trends. Digital companies change their algorithms constantly, new features are added to popular services often, and crowds develop trending topics overnight. Staying up to date is not always easy, but it’s always necessary.

I’d say my interest in technology started my sophomore year of high school, despite my extreme dislike of my typing class as a freshman. Since then, I’ve spent countless hours reading technology news, trying beta platforms, and engaging with peers on social media. I have been staying up to date with digital trends for over a decade, and it’s probably safe to say that I’m familiar with most current digital platforms because I find them to be very intriguing.

Jordan – Photo & Video Director

Email: refocusstrategies@gmail.com

I am constantly amazed by my generation’s commitment to pursue what they love, and I am so glad to say that I have followed in that trend to pursue my passion in video production as a full time career. Though my love for video production started out as a hobby 7 years ago, through my academic studies and never-ending freelancing projects, I’ve created a diverse video portfolio. My projects have ranged from commercials to business profiles, and from weddings to music videos. 

I believe that modern storytelling is primarily being done through video, and with its rising popularity, no company should be missing a video that captures its mission, goals, and accomplishments. I want to lend my technicals skills to clients in such a way that allows them to share their story with the world. Scroll through social media, visit your favorite products’ websites, and turn on your TV… if you haven’t already, you’ll notice that most advertisers are using video to reach their preferred audiences. Let’s work together to bring your message to life through photo & video, because your clients and customers are probably wondering why you haven’t done so yet.

Karla – Graphic Design & Social Media Specialist

Email: refocusstrategies@gmail.com

I like to identify myself as a sports enthusiast, philanthropist, and social media guru. Throughout my life I’ve competed competitively in several different sports; I’ve planned, organized, and managed multiple philanthropy events; and I currently manage the social media for a university’s athletic department, my sorority, and a camp for people with disabilities.

Social media has completely transformed the way that communication is made between producers and consumers. Trending hashtags, strategic scheduling of posts, and connecting to current events and news entirely determine whether a post will get minimal attention or goes viral immediately. The world we live in is fast-paced and favors convenience. I work to provide great content to the correct people at the right time.